Narrative in a Bottle
Assignment:
In this project, I was tasked with designing three labels for a series of glass bottles containing a liquid ingredient used in cooking. The theme of the series was based on something that inspired me, either visually or emotionally.
Overview:
I eventually settled on a series of simple syrups that embody the flavors of different states in the U.S. This idea was born from my love of roadtrips, traveling to different places, and exploring different cuisines in each spot.
After establishing the vision of taking the audience on a road trip of unique flavors, I researched every state’s signature drink and matched states with fruits and/or herbs.
Contents:
Brand Statement
Front and Back Mockups
“Find Your Sweet Spot”
What greater way to see the United States than by traveling the open roads yourself? Road-tripping is about taking 20-mile detours to see that amazing view, collecting wrappers from each fast-food chain on your windowsill, talking to people with different accents, or just putting on a pair of sunglasses and jamming out to your favorite music.
We started as two college roommates who wanted to see the world but didn’t necessarily have the budget. After graduating, we embarked on our cross-country road-trip and realized that where we grew up most of our lives was very different from the rest of the country. Crossing each state-border was like entering a new atmosphere and it was exciting to experience its own unique culture and scenery. As we look back, we miss the bright and salty oceans of California beaches, southern hospitality and tangy flavors of Texas, and the comforting and homey feeling of a warm Georgia peach cobbler.
Each state we’ve visited since has inspired us to make sweeteners that let you taste the flavors we drove miles for, and we’ve matched our simple syrups with a signature drink from that location. We hope you enjoy every sip, but maybe after you arrive at your new destination.
Welcome to [insert state on bottle].
