If you were a shoe style, what style would you be?
Assignment:
To develop a comprehensive brand for a style of shoe that reflects my personality and interests.
Overview:
To begin the process of creating a shoe brand, I was tasked with creating different brand names based on my own name. My goal was to create a shoe that represented my personality. I eventually decided on the name Nori, based on my last name and a nickname I was given by my teammates on the swim team. From there, it made sense from there to create a swim fin brand.
Contents:
Mood Boards
Final Branding
Shoebox Mockups
Ad Mockups
Shoebox Insert Mockups
Brand Purpose
Nori is a swim-fin brand meant for water lovers who express themselves and don’t let the waves hold them back.
No matter what body of water you’re in, or what activity you like to do, Nori has fins that fit your lifestyle. We’ll find the right fins for you!
Not only do we pride ourselves on high-quality materials and creative designs, but we are also dedicated to keeping our oceans clean and marine environments safe.
Customer Persona
Individuals who wear Nori fins are active, expressive, and adventurous. They love the water and pursue an active lifestyle.
They are deep sea divers, swimmers, and people who just like to go to the beach and find a way to make swimming in the ocean or the pool a little more fun and colorful.
The final draft of the logo has a bubble like quality and incorporates shapes that are reminiscent of water. The “o” in Nori serves as the icon version of the logo and has the fin shape of an aquatic animal.
Shoebox Mockups
The side of the Nori shoe box is decorated with wave graphics, incorporating the icon and using the algae overlay to give it a water-like texture.
On top is the logo with white accents. The top rims showcase the name of the fin and a silhouette of the type of fin as well.
Instead of tissue paper, the fins are wrapped in a mesh bag that’s durable on the beach or around the pool, and made to get wet!
Ad Mockups
The phrase “go against the tide” is meant to empower the reader to be different and be bold.
Fins are meant to help push you and they make you a stronger swimmer, so why go with the flow when you can go against it?
The more human-centric variation of the billboard puts the viewer into the environment, while the dolphin variation more blatantly depicts the “tide” referred to in the slogan.
Shoebox Inserts
A very common accessory in the swimming community are plastic bag tags that you attach to you backpack or equipment bag. They are also waterproof!
Each style has a unique explanation along with care instructions.
