Where Classical Meets Pop
Assignment:
To create branding, a poster design, merchandise, and tickets for a music festival that merges two ideas.
Overview:
As a violinist of 15 years, my life has been heavily influenced by classical music. My technical background in music means I have an ear for the classics and can immediately hear when artists sample classical pieces and use real instruments in their songs. This inspired me to make a concert I would immediately buy tickets for - one that merges modern pop and electronic music with classical orchestral music.
I started by collecting style inspiration from Electronic Dance Music (EDM) concerts, symbols from DJ setups, and taking note of what aspects blended well with a conductor and orchestra performing in a concert hall. From there I built a list of musicians and researched beyond my music library to find artists that would fit within this Classical Crossover genre.
Contents:
Poster Design
Apparel Mockups
Temporary Tattoo Mockups
Ticket Mockups.
Branding Statement
The Classical Crossover music festival is an annual event held at Discovery Green in Downtown Houston, TX.
We’ve partnered with the Houston Symphony to give you a truly blended experience of classical and electronic music. You’ll hear some of your favorite artists with their pop vocals and synthetic beats supported by traditional string tones and classical accompaniments.
The Poster
The Merchandise
The Tickets
Ticket Package
Based on the packaging for Inkbox, this would be sent to concert-goers including two tickets and additional tattoos ordered.
